Category Archives: Esoterism

Another note on “Creation redescription”

Another note on “Creation redescription”:

Take out blank sheet of paper.

Draw lines across the paper, from one side to the other, vertically, horizontally, diagonally. This is division without separation.

Cut the paper along all the lines, but keep the pieces touching like pieces of a puzzle. This is separation without exclusion.

Now remove one section of paper from the others. This is exclusion.

On that removed section of paper, draw horizontal, vertical and diagonal lines.

Cut the paper into bits. Arrange them how you like. If you wish, you can make little duplicates of the cut bits. If you wish you can exclude what doesn’t fit, and remove them from the other scraps, because they are irrelevant.


We can if, we wish, take all the original cut up bits, including those we removed and reconstruct the section like a puzzle. We can restore the section to a state of defined finitude.

We can, if we wish, continue by placing that restored section back with the others, and restore the paper. Imagine a great puzzle made of pieces which are themselves little puzzles.

Alternatively, we can keep our little construction made of cut up bits of the removed section of paper. We can say one of the bits is the ultimate bit and forget all the others. Or we can say the section of paper is not a section of anything, but the whole sheet of paper.

A note on “Creation redescription”

A note on “Creation redescription”: This was written in response to a question I’ve been intuiting in the background of Sholem’s Major Trends. For an Infinite Creator, creation is necessarily a subtractive process. It creates by negation. This is the fundamental insight of tzimtzum, the heart of panentheism. But (not to get too Hegelian) but negation does not negate or exclude or subtract from infinity, it negates, excludes, subtracts within infinity, as an intrinsic part of infinity. Oblivion is essential to infinity, and nihilitude is a fine name for it. Nihilitude makes finitude possible and actual within infinitude.

Nihilitude can be seen as a distributed tzimtzum. In Sloterdijk’s idiom, where tzimtzum suggests a grand cosmic sphere of divine nothingness, nihilitude suggests a whole spherology of scales, of granularities. Nihilitude can be a foam, or a bubble, or a globe, or an everything-sized universe or even a more-than-everything-size metaphysics.

As a designer, I constantly encounter piercing of foam-scale nihilitude — “oh, wow, I never noticed that!” — “oh, I see what you mean, and now I can’t see it any other way!” — “Oh, I heard it differently, but now I’m hearing it your way!” — “This. Changes. Everything.” — We paper these events over with opaque language. But I see and cannot unsee them as everyday minor miracles.

I didn’t always see things this way. The meta-event of coming to see these everyday surprises as minor miracles came as a piercing of a slightly larger bubble-scale nihilitude. It was a paradigm shift — a localized conversion experience, that jostled my overall enworldment but did not burst it.

But several times in my life I have burst my enworldment. My ultimate, outermost heaven-dome was pierced. An epiphany irrupted into what seemed given, and forced a rippling comprehensive transformation of everything-all-at-once. The first time it happened it seemed like truth itself had exploded into what had been pure enslavement to convention, and that was true as far as it went.

But when this happened again, and then again, an even stranger epiphany pierced of an even vaster sphere of nihilitude.

Etcetera, ad infinitum, ex nihilo.


The creativity that we know is combination of givens we have passively received.

The nothing we know is just exclusion from a finite everything that, to us, seems limitless because it is bounded by oblivion, a nothingness that is absence precisely when it is present.

And the infinity we know is the endless concatenation of whatever givens we have been given, ex nihilo, and therefore with nothing beyond it.

Postperennialism

Perennialism (also known as Traditionalism and Sophia Perennis) compares traditional religions to paths up a mountain. At the foot of the mountain, the paths are separated by many miles. They converge with altitude, and eventually they meet at the summit. The lower divergent understandings of the tradition are exoteric. The higher, convergent understandings are esoteric. The higher the esoteric understanding, the more one understands the depths of one’s own tradition and its transcendent unity with the others.

I was raised Unitarian-Universalist, so this one summit with universally valid paths to it from diverse points of departure resonates. It harmonizes with both U’s of my childhood brainwashing and with the tolerance gospel it preached. But Perennialism provides a depth, seriousness and respect for religiosity that I felt was lacking among the UUs I’ve known, and leftists in general, including religious leftists.

But Perennialism also had some ideas that I found hard to accept. One, I believe, was an artifact of Islam, which claimed that no new traditions were possible after Mohammad. According to Guenon and Schuon, Mohammad was the last prophet who founded what was necessarily the last valid tradition, an idea I reject for multiple reasons. Another is an eschatology of the Fall, which accounts for why no new traditions are possible. Another is that only strict enduring adherence to a traditional religion is a path to esoteric realization. And I dislike the authoritarian politics that normally follow from these beliefs.

Today I realized that what I reject is Perennialism’s exoteric doctrine. The eschatology, historiosophy and practical prescriptions are not essential or even necessary extensions to the esoteric doctrine, and I do not find them to have the same overwhelming persuasive force. I do not reject any of them entirely, and I might find them more persuasive later. But from where I stand, these ideas seem like a connecting belt across converging but as-yet-unconverged exoteric paths, not to be confused with the convergence at the crown.

Polycentered declarations

The main difficulty I have with esoteric thought is this: I know from direct experience how effective esoteric thought structures are in the dissolution, coagulation, crystallization and stabilization our own souls (psyches) and, consequently, the givenness of the world. Comprehensive conversion — transformation of soul — is a perpetual possibility. This is not even open to doubt, because I’ve experienced conversion phenomena for decades. And people who dismiss this only demonstrate spiritual naivety paired with hubris.

I also know firsthand the role that symbols play in these soul transformations. Radically new truths following from such transformations often emerge first in visual images and diagrams that precede the ability to verbalize the new truth. And when words come, they first come as poetry. Only much later can explicit language be found, but this language still collects around the original structural, visual and poetic core. This genre of revelatory drawing, poetry and writing is hermetic. Again, people who dismiss these things as nonsense only reveal their own limitations.

And I believe that esoteric and normal religious practices can do the same things that thought can. Periodic services and ceremonies, rituals, prayers, forms of mediation as well as religious observances (mitzvot) integrated into everyday life can change or stabilize the givens of reality. And as Susanne Langer taught, our best art is continuous with these religious productions.

To be fully transparent, for me these are less core to my own religious life than thought and symbol work. But they are profoundly important to people in my life that I love most, and by participating in them and bringing my own symbology to my participation, I contribute denser, richer meaning to these practices and receive spiritual communion with others.

Prior to participation in a religious tradition, my spiritual isolation bordered on intolerable. This could be called religious alienation. (Despite what the spiritual-but-not-religious folks believe, serious spirituality craves community of faith. My strong hypothesis is that if this seems otherwise, a person’s spirituality already subsists in an unacknowledged community of faith, perhaps a political one.)

The challenge for me was finding a religious community whose general faith, symbology, practices and metaphysics could accommodate my own faith and its peculiar ways. I absolutely could not belong to any community with anti-intellectual tendencies. I could not belong where devotion or punctiliousness or inchoate mystical feelings of knowingness prevail, and condescendingly assume all religious thinking must be mere theology — a handmaiden of “real” religiosity, or an idle distraction from it.

I found my home in Judaism, where deep study is not thinking about religion, but is itself a core religious praxis on par with prayer. Since the destruction of the Temple and the loss of its material sacrifices, Judaism has sublimated sacrifice and become a radically hermeneutic religion, where lesser understandings are ritually sacrificed and burned on the altar of Machloket l’Shem Shamayim and freed to climb like smoke into the aether, so that insights can descend through the dissipated vapor, back into our souls for recirculation.

This is the religious life as I know it firsthand and very close secondhand.

If you want to know why in Heaven’s name I live a Jewish life, this is my best answer. I am grateful for the miraculous Jewish tradition, and what it has given me (and to all of us, if we are willing to feel the depth and magnitude of gratitude we owe it, instead of stealing these gifts like today’s fashionable anti-Jew “antizionist” prophets of horseshit). And having been adopted into this dysfunctional holy family, I love it in that same stormy, spastic way tight, loving, fucked-up families love — with warmth, fury, irritation, dismay, toughness and hope. And now whatever happens to Am Yisrael — pride, shame, pain, glory, awe, and everything between — directly in my own heart, soul and body, like it happened to me directly, like it happened to my child.

This is identity. It is being a living organ of a living supra-personal body. Anyone who thinks it is a social category imposed on us from without only knows half of the truth, and most very obviously know far less than half of this half.


This section is about what identity is — belonging as an organ of supra-personal being — and what identity is not, a social category that is assigned by oneself or another. It can be skipped, if it bores or offends.

Progressivism is an identity. What progressivists “identify as” is not. This identifying-as is only an expression of one’s Progressivist identity.

The same is true on the right. A great number of Tradcaths and Orthobros express their political identity through some requisite traditional religious devotion.

Progressivists who “identify as a Jew” mainly experience Jewish “identity” as a category assignment within their political identity. Like all members of their faith they are jealous of their category. But they feel directly and spontaneously only the triumphs and humiliations of Progressivism. The daily vicissitudes of the Democratic Party are more viscerally real to them than the existential struggles of Israel. To put it in the starkest terms, November 2024 was personally devastating, where October 2023 was a news story about something that happened far away to someone else.

With respect to the Jewish people — Am Yisrael — Progressivist “as a Jews” are like an estranged spouse with a new lover. Technically they remain married, but their heart belongs to someone new. They are, in fact, Jewish, and nobody can take that away, but they are faithlessly and soullessly Jewish.

They might have a lingering fondness for ethnic Jewishness, and they may feel occasional spasms of ownership, especially if they spot their spouse out in public with someone new (like me, for instance!). “That’s mine, not yours, you lame imposter!” But they have no commitment or loyalty. All that goes to Progressivism. And deep down they know their “as a Jew” identity, is conditional. They must regularly, vocally and explicitly betray their people. Their function is to be human proof-points that Jews, too, can be indifferent or hostile to Israel, and therefore that Anti-Zionism is not anti-Jewish. As long as they keep serving that function, they can be Progressivists in good standing. For now. If the need to renounce antisemitism disappears — and that seems likely — the “as a Jew” Jewish Progressivists will find themselves in the same boat as their disloyal ancestors — abruptly expelled and attacked as outsiders. This pattern has recurred in every European and Arab nation, which of fucking course was precisely why Zionism became necessary. That and two thousand plus years of oppression, persecution and deadly pogroms. To be clear, in this age of exaggeratedly reified metaphor, by “deadly” I mean intentional, non-figurative, non-rhetorical, literal, physical, biological life-ending deaths in large numbers. Folks like Scott Weiner who accuse Israel of genocide, but not enough to satisfy the insatiable hatred of Israel-haters should remember that kapos — even the most willing ones — only delayed their gassing and incineration.

This is how I understand and experience Jewish identity, and how I see it in relation to technically Jewish “as a Jew” Progressivists of Jewish ancestry.


Now I want to speak frankly about important doubts about esoterism, hermeticism and the like. These center on magical claims beyond effects on souls.

Here I have only secondhand knowledge.

To make matters worse, these claims conflict with my metaphysics. These ideas remain outside my faith, perhaps beyond my faith, cloaked in oblivion, as these things are before they reveal themselves ex nihilo.

All this might very well be beyond my reach in the same way my firsthand knowledge of spiritual transformation is beyond the experiential range of the as-yet unconverted or authentic Jewish identity is outside the experience of ethnically Jewish Progressivists.

And I do not mind showing my limits. I am who I am, and I have only come as far as I am today.

I will try to stay faithful to what I know while maintaining as much exnihilist humility as I can toward what may someday come to light. And I will try and re-try never to alienate anyone whose spiritual center is remote from mine.

I will, in other words, respectfully polycenter myself where I am: I, here, now.

And I, here, now believe — humbly and tentatively — that design does, in actuality, and even more in potentia, what magic (also) claims to do.

That is, design forms, reforms, maintains and repairs materials and souls together to instaurate enworldments capable of mediating infinite, finite and definite being. Design circulates the divine light through exchange of gifts.

I have written about design this way before, in a variety of ways, so I will leave things here, compact and opaque and pregnant with hope.

Kvetch

I have a genuinely original vision that I need to get out, but it is hard to communicate.

There’s a little for everyone to love, and a lot for everyone to reject, and much for people to claim as their own domain of knowledge, and therefore a domain to which I have no claim at all.

Mystics sneer at my philosophy. Philosophers sneer at my mysticism. Both sneer at my capitalist servitude, and servile capitalists sneer at my impractical interest in mystical and philosophical matters!

I can’t win!

And everything I know about is generally considered matters of opinion. We all have philosophies. We all have beliefs about religious beliefs. And “design thinkers” spilled the beans on design: Everyone designs! Everyone is a designer!

I am no longer interested in talking to people who know better than me on the things I know best.

I sit silently waiting to get back to writing.

I’ve stopped counting but surely I’m at the end of the third trimester.


St. N.:

Ideal selfishness. — Is there a more holy condition than that of pregnancy? To do all we do in the unspoken belief that it has somehow to benefit that which is coming to be within us! — Has to enhance its mysterious worth, the thought of which fills us with delight! In this condition we avoid many things without having to force ourselves very hard! We suppress our anger, we offer the hand of conciliation: our child shall grow out of what is gentlest and best. We are horrified if we are sharp or abrupt: suppose it should pour a drop of evil into the dear unknown’s cup of life! Everything is veiled, ominous, we know nothing of what is taking place, we wait and try to be ready. At the same time, a pure and purifying feeling of profound irresponsibility reigns in us almost like that of the auditor before the curtain has gone up — it is growing, it is coming to light: we have no right to determine either its value or the hour of its coming. All the influence we can exert lies in keeping it safe. ‘What is growing here is something greater than we are’ is our most secret hope: we prepare everything for it so that it may come happily into the world: not only everything that may prove useful to it but also the joyfulness and laurel-wreaths of our soul. — It is in this state of consecration that one should live! It is a state one can live in! And if what is expected is an idea, a deed — towards every bringing forth we have essentially no other relationship than that of pregnancy and ought to blow to the winds a presumptuous talk of ‘willing’ and ‘creating’. This is ideal selfishness: continually to watch over and care for and and to keep our soul still, so that our fruitfulness shall come to a happy fulfillment! Thus, as intermediaries, we watch over and care for to the benefit of all; and the mood in which we live, this mood of pride and gentleness, is a balm which spreads far around us and on to restless souls too. — But the pregnant are strange! So, let us be strange too, and let us not hold it against others if they too have to be so! And even if the outcome is dangerous and evil: let us not be less reverential towards that which is coming to be than worldly justice is, which does not permit a judge or executioner to lay hands on one who is pregnant!


This is what you deserve if you allow Nietzsche to convert you from Western Buddhism to a bizarro dysfit judeochristian esoteric Judaism.

Intuition, commonality and scalar being

In all three facets of my work — as a philosopher, esoterist and designer — intuition is central to what I do, not only in the content and goals of my work, but in how I approach the work and do the work.

By intuition, I mean something quite simple. To dumb it down to the simple essence, intuition means “without linguistic mediation”. Whenever we experience or know or do something without using words to explain it to ourselves or to direct ours actions, that is intuition.

We can have intuitive perceptions, intuitive responses, both with people (with others and ourselves), with things around us, intuitive understandings and with reality in general.

Intuitive perceptions and responses is the stuff of what Husserl called the lifeworld. We spontaneously effortlessly see-as and wordlessly deal with the things around us. We only reach for language if something resists our intuition, and we need to figure out what it is or how it works or what we ought to do.

It is almost the same with our social environment. Through what Garfinkel called ethnomethods, in social settings where we “belong”, we know how to spontaneously and wordlessly “read” other people’s symbolic actions, and to produce legible symbolic actions so we are understood. Here, too, we only resort to explicit language if things get awkward and an explanation is needed, or, in more extreme cases, demanded.

Finally, at the heart of it all, radiating to the furthest reaches, is our intuitive understanding of how particulars hang together within the universal. Prior to any explicit thought, we carry an intuited ontology within an intuited metaphysics. Or, if you prefer, we can say we have an intuited sense of everything, within which every thing is intuited, in intuited relation to everything and to every other thing. Some call this “worldview”, but the spectatorial overtones can mislead. I (perhaps confusingly) call this intuited ontology and metaphysics a faith. A faith is not what we believe, but that by which — by whom — we believe.

And all our activities, solitary and social, materially and symbolically shape the world we share. In our immediate environments, where we have ownership, we are able to shape it according to our own preferences. We have less and less influence at as scale increases. At smaller scales, we actively shape the material environment, often to make it more accessible to intuition. At larger scales we influence it only indirectly, if at all, and often what is outside of our control is also unintuitive, and, therefore in need of explanation. Here we use language to make as much sense of things as we can, to get it somehow to fit our faith — our intuitive sense of everything and things in general. This material shaping of our environment and of our general understanding of things we influence and cannot influence is what I call an enworldment.


As a designer, I am concerned with the shaping of environments. My goal is to shape them in such a way that they are readily intuited (with minimum need to figure them out), can be interacted with intuitively (with minimal need to verbally direct one’s actions) and most of all, intuited as valuable — as stabilizing and enriching one’s own enworldment.

As a philosopher, I am concerned with the shaping of symbols, primarily linguistic ones. But some of my most important symbols are visual or diagrammatic, and these help me extend the reach of my philosophical work. I have come to recognize that my philosophical work overlaps with the genre of hermeticism, in that it deploys words and diagrams and dense visual symbologies to say true things about reality beyond the scope of words. I’ve been talking a lot about objects held and valued in common, but one of our most important common objects are symbolic, linguistic and literary.

Finally, as an esoterist I am interested in what can be done with faiths. They are far from immutable. They can change in ways that can make life immeasurably and ineffable better… or worse. Think of this as soul hacking. There are many possible means for hacking souls, but my favorite means, and the one I am best at is hermetic philosophy. But design is also a powerful tool, because design shapes materials into media, and media convey and support (or block and undermine) faiths.

These three intuitive activities, initially separate concerns of compartmentalized parts of my self, over three decades have gradually converged and grown together into one complex multifaceted being. Three trees have intertwined into a lattice, and in their interilluminating density this shared set of ideas have gained reality and a palpable halo of significance. And I, as a person, have gained a sense of integrity, wholeness and reality. I am no longer spiritually fragmented, conflicted or of two or more minds on important matters.

I think, feel and act more wholeheartedly, because of my inward richness of common concerns.

I have enworded myself with enworldment.


It has been obvious to me for decades now that being is scalar, and that the individual person is only one of these beings.

Unfortunately, in this time, many of us have developed a great number of conceptual and linguistic habits, reinforced by scientistic metaphysics, to obscure and explain away the smaller and larger scales.

People who rely entirely on language for their thinking, and people whose thinking is purely instrumental (used to direct practical and social activity) will be entirely oblivious to this reality. People who depend upon ready-made words with ready-made definitions as their thought construction materials cannot think with the originality of those who articulate intuitions to develop new generative language. It is the difference between a person who enjoys constructing elaborate new things with LEGO blocks and the inventor of LEGO blocks. It is the difference between ingenuity and genius.

But if we take our intuition seriously, sub-individual and super-individual being is manifestly real. It is given even when we lack language-equipped concepts to receive it.

My first observation was of being at the smaller scale. I noticed that people became different in the company of different people. They used different words, behaved differently, exuded different energy. I intuited as different. I also notice some aspects of them were suppressed or marginalized. We see this when people fall in love. They can almost become strangers to us in their new intimacy with another.

I associated this with politics. For example, when the Germans invaded France in 1940, they met less resistance from the French Army than might have been expected. But this was not just weakness. Much of the French right felt more loyalty to the right wing spirit of the Nazis than they felt for their own republic. And when the Nazi successfully conquered Paris, they established the infamous right-wing Vichy government to govern southern France. For the Vichy French there was more solidarity across the right-wing parties than for the left and centrist French.

Similarly, across two people newly in love, spiritual factions within each can come together with such powerful affinity that it breaks the each person’s pre-love integrity, to create a new integrity between them. They become disordered and reordered, and both can estrange them from the people who had been important to them before they fell in love. This threat of estrangement and its reality is the substance of jealousy. Jealousy is the intuition of relationship-threatening psychic reorderings.

I already hinted at the larger scale beings with my Vichy France analogy. Nations are always uneasy alliances of ideological factions. Some nations have inward integrity. The factions might disagree on certain matters, but they hold other things about their nation in common, valuing them in different ways. People agreeing that they are valuable, even if what is valued differs. But if ideologies begin to value their own ideological ideas more than their nation, they may even become hostile to their nation for refusing to share their ideological loyalties. They might break faith with their own national tradition and betray it with dalliances with more like-minded foreign actors.

I first intuited this kind of ideological being as being (as opposed to simply agreeing on the same facts, preferable policies) — that is, as a shared living faith — during the charged time between 2001 and 2005 when a great many Americans discovered the intoxication of mass Standing United. Suddenly I head people adopting common language, concepts, lines of reasoning and attitudes that I’d never noticed before. I started feeling like something was speaking and acting through them, and I found it intensely and profoundly repellent. The same thing happened in 2020. People began to adopt new language, beliefs, concepts and behaviors en masse, which were not only different from before, but in direct conflict with the liberal values they used to espouse, seemingly sincerely. Now they were hardcore identitarians, who believed different categories of person should have different standing before the law, different social status, be awarded different privileges? and held to different norms. I had the same intuitive revulsion, but this time it was compounded with a sense of betrayal, because it was my liberal values they’d turned against. Their liberalism, it turns out, had been mere social conformism, not a principle of personal integrity. It seems that most people are like this. Most of us conform to a belief that integrity is important, but very few people have the integrity to resist if our tribe drifts into illiberalism, tolerance of evil or actual evil. This is normal, and this is why maintaining social order is so crucial. The majority of people, it seems, are potential extremists or supporters of extremism, because their primary mechanism of integrity is their social context, not a cultivated inner integrity. Many of the most spiritual-but-not-religious people who see religion as empty formalism (to put it in bigoted anti-Jewish language “pharisaism”) need religion far more than they can understand from within the debased faith they’ve accidentally drifted into on the currents of ideological conformity. Judaism, by the way, more than any other religion, precisely because of its formality, has emptied, fulfilled and refulfilled itself innumerable times, and has developed the richest set of symbolic forms diversely valued in common of any religion, very much including its brittle squabbling, splitting, warring offspring who believe they are the heirs of the covenant while dramatically demonstrating the opposite.


Of course, there are many scales of being between psychic factions within a person or across couples in love and ideological factions and nations. These are what interest me most, especially as a designer.

Organizations can have differing strengths of integrity. They can be integrated around common purpose, or they can be managed in siloes, or they can descend into departmental and factional wars. Organizations are beings composed of beings, belonging to larger scale beings.

To put it in the flakiest possible way, service design is in the egregore business. And design is their heir of alchemy.

I’ll just leave it there, to be rejected, neglected, forgotten or pondered.

+0(

What is richness?

I cannot stop thinking about Christopher Alexander’s essay “A City is Not a Tree”.

The specific theme that is emerging as most important to me is this idea of a designed thing’s capacity to accommodate multiple perspectives, as intrinsically valuable.

A functionalist might see such accommodation in terms of versatility. A functionalist would say that each accommodation signifies benefit to another segment of person.

But I think what Alexander is saying is very different from that. The accommodation of other subjects is part of each person’s experience of common things.

When many different kinds of people love the same thing in different ways, this thing is experienced as richly valuable. It is charged with possibility and the presence of others. It gathers an aura of transcendence about it, which signals to us that we are neither alone as individuals nor as like-minded parts of a collectives. We feel the truth that ours is only one finite enworldment among many others who regard the same things as valuable, but in many different ways. These enworldments overlap, and this feels like life — vibrant, full of possibility, adventure, potential sources of inspiration. The palpable density of overlaid heterogeneous valuing is what we mean when we say something feels rich or vibrant. It has a halo of inexhaustible moreness around it.


This is why organizations which belong to many people in many ways feels vibrant. With each new perspective and practice that finds its own opportunity to serve in this organization, the organization gains a new kind of value.

Conversely, an organization dominated by one logic will feel flat and standardized and harder to value, if not oppressive to some degree. Homogeneity is imposed — one expertise and one standard methodology is applied to every problem. It is hooded with a sense of constriction. Worse, as members of the organization try to bring their own uniqueness to the work — try to make the organization their own their own by contributing their own sensibilities — and find that whatever does not conform to the monologic of the organization is unvalued, or even discouraged or prohibited a sense of futility and alienation sets in. One cannot own the organization in a new way. Each employee must resign themselves to renting a defined role — they will never own any place in such an organization.

Consequently, the organization has the same artificial, stilted corporate feel as Alexander’s artificial city. It doesn’t matter the size or legal status of the organization. It could be privately owned and have only twenty or so members. It will feel corporate. And all attempts to add style or whimsy will come off like all phony corporateness: a bullshit coating for a bunch of mechanical meaningless chickenshit.

A lattice-form organization, valued — even loved — in common, in myriad divergent ways, from within and from without, will be haloed with a vibrant, living, compelling brand.

An organization is not a tree. It is especially not an org chart.


Years ago, a friend of mine showed me a screenplay he was writing. It felt morally flat to me. Every character did they only thing they could morally do to. There was only one moral interpretation of the story. My advice at the time was to build more ambiguity into each character, so we are unsure of whether their actions were moral or not.

I am realizing now that I was looking for moral and narrative richness in that story. It needed to accommodate multiple readings. ?

And what made the famous short story “Cat Person” was so fascinating was its moral multistability. I found out after reading it, that the author’s ethical assessment differed from mine, which only made it more impressive.

A story is not a tree.

A reader should feel their own freedom to bring themselves to the reading, and to read themselves into what they read.


Politically, I have described myself as a militant pluralist. That is because I want public life to have richness. That means we cannot impose one moral logic upon public life. There must be room for disagreement, debate even conflict. The only thing that is not debatable is imposition of one’s political will while refusing to debate. This is especially true if in the name of harmony, or safety, or comfort, or even “diversity”, that everyone be forced to conform to the same ethical stance on what one group believes to be an undebatable, nonnegotiable matter.

Neither society nor culture nor polis is a tree.

Whoever seeks to impose a tree upon society is totalitarian, however, benevolent their intent.


When a text or tradition is so densely accommodating that innumerable people over millennia can read that text in myriad intensely meaningful ways, that text gains value with each new insight. The sheer density of insight makes that text glow with a blindingly bright halo of holiness, especially when readings diverge but the text becomes more beloved in collision of interpretationsacred argument.

The attempts of theologians to find the one correct meaning desecrates the text and the infinite being who is the subject(s) of the text. The infinite being is reduced to finite idol.


It is my belief (an insuffiently supported one) that service design should intentionally design lattice-form services. Current service design practice creates inflexible lifeless pre-structures. It tries to construct ??a?rtificial organizations, and whatever life in an organization survives, is due only to shortcomings of service design method. It is a little bit like Bauhaus designs. Their charm and warmth come from limitations of fabrication to achieve the precision they sought. Likewise, all most technocratic business management. Businesses succeed despite their management. If managers had the transparency and control they really wanted, the organization would be drained of all richness, and people would hate their surveilled, controlled lives. And indeed, management is getting better at doing what it thinks it’s supposed to do, and we are all suffering as a consequence.?

That is my perspective on my field. But can my field accommodate it? Are they “ready to hear it?” Probably not…

Cosmic collapse inspo

I have momentarily shifted attention from Scholem’s Major Trends in Jewish Mysticism to Dodd’s Pagan and Christian in an Age of Anxiety. Both books discuss the human condition after the fall of the Second Temple, in the years between Marcus Aurelius and Constantine. This was also the time when ideas emerged that would eventually converge, coalesce and crystallize into Kabbalah.

Why this book? Because that time feels uncannily similar to now. It was a time of political instability, social dissolution and personal alienation. It was a time of intense, pervasive anomie. Public life could no longer serve as a source of meaning. The few who sought meaning, sought it within themselves and in small communities of others who did the same. The rest lived lives of quiet, noisy or violent desperation, delusion or predation.

This was the time that developed new forms of religious culture which have become so second-natural to us that we find it difficult to conceptualize religion or culture any other way. It dominates even our imaginations. And I think this time resembles that one in that both are ends of apparently eternal orders suddenly revealed as mortal, fragile, rapidly expiring. The main difference is that what is ending now, is what started then. I am — at least in my own imagination — recollecting our cradle from our deathbed, remembering how that cradle was, too, a deathbed. The books I am reading now are intellectual histories of that time, that give samples of how some of the seminal geniuses of the time experienced, interpreted and responded to a cosmos in collapse.

I suppose you could say I’m collecting cosmic collapse inspo and “best practices”.

Gone native

What does it mean to “go native”?

According to Karen O’Reilly, “The term ‘going native’ refers to the danger for ethnographers to become too involved in the community under study, thus losing objectivity and distance.”

She (or whoever writes her abstracts), continues:

Going ‘native’ as a derogatory term associated with the rhetoric of colonialism. The continuing problem of what is now termed ‘over-rapport’. The lure of acceptance and its implications for lack of distance. ‘All but the dissertation’: the problem of never getting enough distance to be able to write it all up. Balancing distance and empathy, and the role of reflexivity in the participant observation oxymoron.


Design has its own ways of experiencing, understanding and participating in human life. It differs, often radically, from other ways of experiencing, understanding and participating — for example the ways of a business executive, an engineer or a marketer.

Let us call these ways of understanding and participating “enworldments“. Enworldments extend far beyond perspectives or “worldviews”, because they are practical, material, instrumented, environed, linguified, and, perhaps above all, ethnomethodic.

Participation in an enworldment reconfigures our own sense of reality, and it can temporarily change us as people. This is why in some settings we feel natural and say things like “I feel like myself”, where in others we feel subtly off, or awkward, or unnatural, or even estranged from ourselves. We feel this way until we return to a more comfortable setting. Sometimes we are born into an alien enworldment, and find our place — and with it, ourselves — later in life. A lot of romantic longing is for a person with whom we feel at home. But even if we do find a home, if we go back to our alien place of origin, we can re-lose ourselves within hours, and find ourselves once again the pissed-off alienated adolescent we worked so hard to outgrow.

Enworldment is a powerful force, and if we are insufficiently aware of enworldment and its uncanny workings, it is almost automatically overpowering.

This is why I spend hours every morning reading weird philosophical books instead of chasing industry best practices in design journals and Harvard Business Review.

I do this because I have a strong sense of the importance of design’s own enworldment. By understanding it deeply, thoroughly and extensively, I can hold it more firmly and preserve it even when I immerse myself in other enworldments, as I must in order to work effectively as a designer.

My philosophical work prevents me from going native and forgetting why I do what I do.

It prevents me from going native in the corporate world, even if the leaders of my own organization, or even the thought leaders of my whole industry go native in the corporate world and forget the whole reason design matters.

For indeed, this has happened to service design, and much of the rest of the design world.

Service design has gone native. Service design is now as soullessly corporate as every other corporate function.

We put so much effort into learning the world of business management and engineering, and the management of engineering and the engineering of management that we have forgotten design’s transformative mission and we have become part of the machinery that grinds humans down into fungible resources. We have forgotten design so thoroughly, we are oblivious to the fact that we are just business consultants with briefcases full of new management methods. We just know we don’t love our jobs anymore, and that we have little besides fear and duty driving us through each joyless, dispirited man-day, and man-month between this calendar date and the terminal milestone, retirement.

We no longer even have an inspired alternative to offer.

We no longer provide ourselves the conditions needed to do design work. We work long hours, chop up our days (and souls) into the same tiny 15 and 30 minute chunks, juggle the same inconceivable mass of disparate details, glue the disparate details together with the same logical and logistical glue, talk the same endless talk as any other cog on the Chaplin machinery.

And deprived of conditions to design, we stop designing. We talk and talk instead of doing iterative trial and error . We write long reports instead of prototyping. We adopt a QA model of quality, and think we have done something right when no nitpicker can accuse us of doing something wrong. Consequently, our outputs are nothing anyone could love. We construct vast systems of parts with totals that any accountant or procurement officer must admit equals precisely the whole.

We are hired to grind with higher efficiency and effectiveness, because that is how we sell ourselves when we meet our clients where they are. We call what we sell “design”. But we are no longer judges of what is or is not design.

Service design has gone native. We are corporate.

Our only remaining contact with design is with an emptied word.

And the forgetful shake their heads knowingly at those of us who still remember who we are and why we design.


When a field goes underground, it does so like a seed under winter soil. The kernel preserves itself alive under snow, frost, frozen mulch and decay, until conditions for growth return with the spring.

It is easy to store and retrieve What. It is documented fact.

It is a little harder to record and reactivate How, if know-how is lost. But How can be relearned step by step.

But Why, once lost, is nearly impossible to summon back to life, when feel-why is lost.

Why must be cultivated, kept alive, matured, propagated, and at times hidden and protected. When we lose Why we also lose our ability to sense its absence, except as phantom ache where love once was.

Navel gaze

A simple blind spot demonstration reveals the scotoma, a patch of pristine sightlessness where the optic nerve joins the retina, at the very center of our field of vision.

Most people will walk away from the demonstration excited to have discovered that the object occulted by blindness was actually there all along, hidden, now revealed. The revelation is the image.

Some will be astonished at the ground of revelation: the nothingness from which a concealed image could be revealed, ex nihilo. Precisely because nothing was present, nothing was missing.


It is out of this same nothingness that moral shocks issue.

It is like this: I am absolutely right, and my wrongness is inconceivable. Then a word or gesture or expression strikes me, and a judgment is issued, directly from the scotoma at the heart of my soul — precisely where my one finite self conjoins with infinite One. My guilt, my repentance and my spontaneous urgency to atone conceive themselves ex nihilo.

And now comes an ontological aftershock: A new world is given: a world where nothingness is the furthest thing from dead absence, but living, omnipresent more-than-everything, vibrant with anticipation of inconceivable surprise from an inexhaustible source.

Astonished at this nothingness — this nihiltude from which more revelations can irrupt any moment ex nihilo — we are unable to take nothingness as dead absence, but rather as nihilitude, eternally pregnant with unborn possibility.

This can happen to anyone at any moment.


The scotoma at the heart of sight is the navel of perception, and the optic nerve is the umbilical cord. This a navel worthy of eternal gazing.

(To say it in Kabbalah: where Chokhmah penetrates Binah is an unseen infinitude, which can, nonetheless be seen, and this seen unseeing is called Chesed.)


I will be letterpress printing scotoma revelation cards very soon.

Where was I?

A subjective gestell shift effects an objective gestalt shift;
being eternally anteceding and transcending subject and object shifts;
being, subject-object, subject and object, dissolves, coagulates, recrystallizes;
the dissolutive-coagulative span, however, is masked by oblivion of chaos;
now sublimates as now, with nothingness between.

(From the depths of this oblivion, by the way, a meditator does not decide to observe that next breath. And now, where was I?)

Hermetic design

To gather physical and logical materials together in concerted cooperative function is a triumph of experimental technique. It is convergence of earth and man.

To inspire people, to touch and move them, to form, ensoul and animate selfhood from the tiniest spark of intuition to the grandest community is a miracle of culture. It is convergence of heaven and man.

To do both — to draw heaven and earth together so they touch, interpenetrate and dwell in us, through us, among us and around us — this is the highest aspiration of alchemy. It is the enworlding craft of design.

Hermetic design

Scholem: “While Christianity and Islam, which had at their disposal more extensive means of repression and the apparatus of the State, have frequently and drastically suppressed the more extreme forms of mystical movements, few analogous events are to be found in the history of Judaism.”

Judaism was too weak and unimportant to effectively persecute its mystics! And that is why Kabbalah flourished and matured enough to become integrated back into its classical religious form.

This reminds me of something my friend Stokes said to me once: the reason design was able to develop its own genuine social scientific practices — and avoid suppression of scientistic management practices (imaginary scientific rigor, and its attendant misnorms, which, paradoxically, make scientific method impossible!) — was only because design was considered unimportant and unworthy of management attention. Design could do science only because it flew under the scientific management radar.

Indeed, the more important a design project is — the more scrutiny it receives from the top floor of the glass tower — the more tippy-top-down control is imposed upon it, the less doing design is possible. It is still called “design”. It looks designy. There are cool hipster costumes, profuse post-it notes, kraft paper, masking tape, markers and general arts n’ crafts creativity signifiers. There are calculatedly messy sketches and pretty polished graphics.

But the freedom, soul and joy has been driven out by fear, control and ambition.

The more I move back-and-forth between hermetic mysticism and design, the more a book on hermetic design wants to be written.

Mysticism and design are joined at the heart.

Another meditation on meditation

For thirty-four years I inhabited one world as one self.

I say inhabited, but I dwelt nowhere, in an unreality of habitual inhibition. I was a pious heretic, an obedient radical, dedicated to satisfying the criteria of being a good person — and, even more importantly, of avoiding being a bad one. School had equipped me with critical toys for dissecting alleged beliefs of the past, still held, believe it or not, by contemptible fools still stuck there. I had it on good authority that authority was to be questioned, interrogated, tortured until it broke. In school I’d also received a beautiful set of broken idols, and I enjoyed subjecting them to ritual reshattering. But the greatest gift of my education was a headful of disdainful ideas about the commercial world, a disdain reinforced by all my entertainment heroes. But despite all these cynical thoughts about the rat race — and all those careerist rats scrambling beside me, and, hopefully slightly behind me — in my heart (and, come to find out, also in my hands and feet) I preferred death to being a bad employee.


But one deep-frozen Toronto winter, I exited. I vanished into nowhere, and returned as a new self in a new world, as crazy and wordless as a newborn. Nothing was different, but everything had changed. Urban petrichor whispered dog wisdom into my opened nostrils, in concurrency of ammonia, maple syrup, motor oil and wet gravel. The subway was overflowing with international angels. I rode my bicycle everywhere, singing and babbling nonsense, poems flowing around me. Everything was here, real, superphysical, important.

Somehow, though I was here, capable of welcoming myself into this new world. Somehow, I reparented myself, sometimes patiently. Somehow, I retaught myself speech. New meanings remapped themselves to old words. Ironic bilinguality was set like a wafer on my mother tongue, investing each word with humming, glowing irony. The daughter tongue of Pierre Menard, reauthor of the Quixote became legible in my ears. Somehow, I could still use the old meanings of the old words to communicate whatever I needed to say, provided it was nothing anyone could possibly care about.

From the outside, nothing much was different. I was the same guy — maybe happier and definitely more cryptic.

I raised this baby to a second adulthood, with a few minor rebirth setbacks along the way.

But everyone knows everything.