Within the actual world are myriad objects of myriad materials which can be combined or taken apart, in myriad ways.
Within the formational world are myriad subjects to whom reality is given and withheld, each in its own way, according to receptive capacities and responsive capabilities.
Within the revelatory world is being beyond subjectivity and objectivity, the source of all articulate reality – differentiation-in-unity – intelligibility. Here reality is given as absolute truth, inconceivable and incomprehensible, all-conceiving and all-comprehending, ineffable but certain. The source of subject is known solely by its fruits, subjective reformation effects objective change, revelation, creation, instauration ex nihilo.
Within the infinite world emanates the source of being, the source of infinite unity, beyond all. Here reality is ungiven mystery: infinite One. Emanating: am-ing, adonai-ing, is-was-will-be-ing.
Why am I compelled to return to the four worlds again and again, to show them so they can be recognized by those with the capacity to do so?
Because these worlds, far from exotic or distant or rare, are more present than presence, all the time. The only question is whether we are ready to receive them in their full fourfoldness and respond.
The actual world acts upon us, and we act upon it. The actual world resists us, and we resist it. We know reality by its defiance of our actions and expectations. We intuit many possibilities, and we are met with exponentially more impossibilities.
The formational world surprises us with different givenness from different subjects. Reality is given to me differently from how it is given to you. Reality is given to biology differently from how it is given to mathematics or to literature. We cannot in good faith doubt it is the same reality, but we cannot avoid contending with the difference, and this very contention is seeking an ever-elusive transcendent truth.
The revelatory world – which is also the creative world, and thus the instaurational world – is the world that radically surprises us with spontaneous changes to our own subjectivity and consequently changes to the givenness of reality. This is the site of the miracle of re-enworldment ex nihilo. Any first re-enworldment will be taken as revelation of a true self in a true world. But a truer self in a truer world is given with multiple re-enworldments, and this is the exnihilist enworldment of ever-possible enworldment.
And the infinite world? The more present we are to what is present to us, the more real its omnipresent reality is to us as ground, and the more important our belonging within it grows.
Let me make this even more plain, and more practical. Let us root this in actual events in the actual world.
Most of the time we must adopt one subject – and its objectivity – as the sole valid subject.
Subjects are complex. We all contain multitudes. In addition to the subjective universals assumed to be shared by all human beings (Husserl’s famous “lifeworld”), educated people are taught to understand the world scientifically, mathematically, historically, politically, fictionally, legally, economically, etc. to varying degrees. And all these subjects are coordinated within a sort of ideal collective “supersubjectivity” within which we situate our own partial understandings, as we socially participate in organizational life. In our organization, some things are known best by us and other things make partial sense to us. Other things we ignore and leave to others.
Any organization has a supersubjectivity, and it determines the intra-subjective order within its social being. A university is an example of an unusually expansive, deep and explicitly structured supersubjective organization. Unless an organization is some kind of tyrannical cult dominated by one genius and limited to that one person’s subject – (and trust me, such places do exist) – an organization’s supersubjectivity transcends the subjectivity of each person who participates in it. But it is real, and it guides the reasoning and reasoned actions of an organization.
Problems arise though if the supersubjectivity of an organization is unable to effectively address the subjectivities that the organization attempts to serve with its offerings (its systems of interconnected services and products). The organization’s way of making sense and responding puts it at odds with its customers. Other problems arise if the organization’s way of making sense and responding is so similar to its competitors that its offerings have little or no compelling differentiation. And yet other organizations have pockets of self-oblivion inside their own walls, subjects who have become alienated from the supersubjectivity of the organization in which they operate, playing no role in the overall organizational understanding, but compelled to perform tasks directed by others.
In these cases an organization might seek help from designers. Designers, if they know what design actually is and know how to do design – (and trust me, this is a live “if”) – work to understand the multiple subjects who participate in the common actuality of an organization, receiving, delivering or supporting its offerings, but who experience, understand and respond from different subjective centers. Designers seek better understandings capable of doing better justice to the subjects who constitute the supersubjectivity of the organization.
By doing better justice to the subjects who constitute the supersubjectivity of the organization, designers address the three problems mentioned above. They find a higher-order supersubjective understanding in which customers are fully understood. The responses, informed by these better understandings, make customers feel understood and cared about, and this better understanding is innately compelling and often differentiating. And if an organization is wise – (another live “if”) – it will involve internal alienated subjects, often front-liners, who were poorly understood for the same reasons customers were.
But these changes to supersubjectivity are not easy, and this is a source of constant pain for designers. It is an intense and radical pain, but it is a good pain, a labor pain. Any change in supersubjectivity potentially changes the intersubjective order and hierarchy of the subjects who constitute it. And the pain is felt long before the final change state comes into view, because this change state transcends both the subjectivities of each person in the organization and the supersubjectivity as a whole. The whole organization suffers a collective “dark night of the soul” on the way to its transformative insights that reveal its opportunity to serve in radically better new ways.
And if an organization is led by people lacking awareness of realities beyond its own actual world, given by its own supersubjectivity – with the leadership’s own subjectivity fortuitously positioned at the pinnacle of the subjective hierarchy – these leaders will be perplexed by a focus on subjectivities (what are those? How do you objectively define, measure and track a subject?). The subjects get reduced to data objects. If designers speak of experiences, the experiences are also reduced to objects – the artifacts and events that get experienced. Perhaps subjects are mainly emotion-things person-things have, plus distortions (prejudices, biases and confabulations) or distortion-things to perception-things person-things have. Such people believe design research will give them objective data about people, and cannot even comprehend the possibility of research changing a subjective state – neither their own, nor that of their organization. If they are made to apprehend this incomprehensible possibility, they feel apprehension, perplexity, angst – and often become aggressive.
This confinement to the actual world, and the systematic efforts made to manipulate, control, leverage and monetize the actual world, are symptomatic of a supersubject known as technik, and it is common to all technocratic systems including managerial capitalism and socialism.
Technik precludes design even as it attempts to use design to further its dominance.
Design’s essential purpose is ascending from actual reality (and its systems) to subjective enworldments (and their divergent givens) in order to instaurate higher-order enworldments capable of reshaping actual reality in ways that reenworld us together in a shared world in which we all fully belong.
The technik-bound “design expert” serves this preclusive exploitation of design, and pretends to advance design while alienating and enslaving it. And such design experts are exactly as apprehensive, perplexed and aggressive toward real design as any other technocrat.
I grew up in a pseudoreligion that despised religion so profoundly that it denied any difference between its own parodic counterfeit and the real thing. It refused to acknowledge any essential difference, because it denied the very reality of “the difference that makes a difference.” “No, no,” it said, “All religion, despite its divine delusions, has a purely sociological function; and the only difference is that we know it, while our theistic inferiors do not.”
I know this move, and so I know exactly what pseudodesign is doing when it claims that its own managerial engineering is design and can dispense with the subjective essence of the craft.
“Design constructs object-systems of touch-point-objects, service-delivery-actor-objects and service-support-actor-objects (linked by processes, constrained by policies, enabled by technologies) that service-receiver-objects have good perception-objects, feeling-objects and thought-objects about — which motivate desired behavior-objects that drive objective business results.”
Do I care about design because of all the esoteric realities that emerge as givens in design work?
Do I care about esoterism because it helps me understanding the uncanny realities that irrupt into the deepest, most consequential design work?
I think both concerns are rooted in a common faith — a faith which long predated articulation, belief or practice, which drew me forward toward something mysterious and infinitely important, and continues to do so.







