I’ve noticed that many younger designers strive for a kind of excellence in design that causes a lot of strain and imbalance. Idealism and scrupulousness leads them to believe that their job as a designer is to make the best possible artifact — the most polished, most thorough, most comprehensive, most rigorous, most compelling, most airtight artifact imaginable — and the better that artifact is, the better job they’ve done as a designer. They believe that if they can possibly do anything more to improve it, they should.
But there is another way to define excellence that is more professionally sustainable, which judges excellence by how well a design problem can be solved within the constraints of the project. By this standard, a designer who goes above and beyond and exceeds the constraints of the project by working nights and weekends has actually done a worse job as a designer than one who worked within the constraints and made the smartest tradeoffs to solve the problem as completely as possible within those constraints.
One dramatic example of this standard is prototypes. The best prototypes do no less, but also no more than necessary to serve as a stimulus for learning. A novice will mistake an over-developed, over-produced prototype as better than a crude one that is perfectly adequate for the job of testing.
For years, I’ve hung a picture of a very famous prototype done at Ideo on my wall to remind myself of the prototype exactly-enough-and-no-more ethic.
As you can see, this image is really crappy. I think someone took a picture of it with an early digital camera. And I suppose we could argue that this crappy digital image is exactly-enough-and-no-more to get the concept of a prototype across. IF you want to argue that, touché.
But my OCD inspired me to actually reproduce this prototype in a lovely shadowbox, which now sits exactly-proudly-enough-and-no-more in the lobby of Harmonic’s studio.
Another example of this ethic, applied to design research, is the great Erika Hall’s brilliant and funny guide to smart research design, Just Enough Research. Erika, if you ever happen to see this, I’m still waiting for the sequel: Just Enough Design.
And for philosophy fans, I should also mention that this line of thought can be seen as belonging to the Aristotelian tradition of ethics — ethics of the mean. According to Aristotle, virtue sits in the balance point between vices of deficit and vices of excess.
Too much of any good thing, however good it might be, becomes bad.
I hope I have not just committed a vice of excessive wordcount. I’ll stop here.