As a designer I care about three things.

I care about making things people care about for many different but interconnected reason. An example, might be a pen with an appearance and tactility that resonates with the role of writing in their life. Or a bicycle that rides beautifully, but also reinforces the rider’s sense of himself as a person and as a cyclist. Or… most recently in my career, the as yet unachieved goal of an organization who provides those who serve it by serving from it a vehicle for their own root service, the opportunity I call knitbone.

I care about coming to transcendent understandings with teammates. These understanding were inconceivable prior to the design research, but actually conceived through the work, thanks to the specific conditions imposed by design: 1) multiple designing subjects, 2) multiple designant subjects, 3) a matter of concern common to all, 4) access to the raw reality, the actual matter, 4) no easy escape from the ordeal, where the path of least resistance is directly into and through the inconceivability.

I care about iterative philosophical refection on design practice, and philosophically guided practice, and the design praxis that develops and the strange, strange design enworldment such reflective practice instaurates. (Instauration is the revelation-creation that craft summons to life. It is what Charles Stein calls configuration.)