I mentioned apeshit in passing in an earlier shit theory installment. But it deserves its own definition.

When we human primates get really super-fucking angry, something horrible and funny happens to us. We lose access to the newfangled lobes of our hypertrophied brains, we begin to resemble our animal kingdom relatives.

We do what they do. We grab whatever is closest at hand and fling at whoever has infuriated us. We go apeshit.

Shit studies scholars call whatever is flung in this state apeshit. Whatever kind of shit it started out as, once it is picked up and hurled, it is now classified as apeshit.

“Apeshit” is weaponized nonsense — any lump of ideas picked up and hurled as a projectile. The point of it is not truth, or ideas, or anything resembling communication. It is pure animal speech act.

Apeshit is not about content. Blunt force impact is the message. It is about impact, and a disgusting, degrading mess to clean up.