I have spent my entire design career laboring to bring ideas to life.

When I use the expression “bring ideas to life” I do not mean this metaphorically.

When “bring ideas to life” is said metaphorically, which is exactly how most designers say it, it means the opposite of what I mean. It means bringing ideas to their execution.

Any organization that thinks as a means to execution will have no use for me or my kind.

Please excuse the apocalyptic excess, but here’s you a vision: The crown of the glass tower is studded with chieftains, busy officiating over executions. The tip of the crown pierces a heaven level with the sea. An artery runs through the tower, connecting the crown’s seven heads to the heart of the structure; this artery pulses with sticky pitch. The sap goes up, lifted high, consumed; it returns to the ground sapped, depleted. Ten-thousand rowers are arrayed in galleys below, rows and columns of cubic cells, stacked to the basement. They buy none of what comes down from on high, but none of it is sold for purchase, so on they row, on and on, to the end of their shelf life.