I’m meditating on design-related expressions I have coined. These ideas orbit a central concern, which makes the difference between a project that is for me and one that is not.

• Practical fantasy — The idea that our favorite tools project a world around us — a potential story-field — and within it, ourselves as protagonist. Within a practical fantasy tool use is an enworldment creating/sustaining ritual.
• Precision inspiration — The intentional pursuit of epiphanic re-enworldment through design research. In precision inspiration a new possibility of enworldment is found through productive conflict among existing enworldments — those researched and those doing the research. What results opens radically new possibilities for designed artifacts and the enworldments they seed and project. A key point to precision inspiration is that it inevitably involves traversing the aporic liminal void between enworldments and suffering the dread intrinsic to such traversals.
• Pluricentrism — I was calling this polycentrism, but I am now using polycentrism only to describe the emergent being of a dynamic interaction among multiple agential centers as viewed from the third-person perspective as a system. But each agent within a polycentric system still experiences and acts within the system from its own center, and this is what pluricentric means. A designer who seeks to cultivate a living polycentric system must consider it pluricentrically, so each center experiences particilation as worthwhile and chooses to participate in a way that makes the polycentric system flourish as a whole and for each and every participant. Any system approached from within from multiple points is approached pluricentrically. Service design is designed pluricentrically and engineered polycentrically.
• Enworldment — This is the projection / crystallization of reality as given to a soul in some particular faith-state, which is a stable dynamic set of enceptive capacities. Think of enworldment as the consequence of lived faith — the pragmatic maxim concretely lived out.
• Instaurationalism — This is the name for design reasoning — a reason that knows and practically accommodates the reality that reality exceeds truth, but that truth can expand its capacities if it follows reality beyond its current limits of comprehension. It is a half-joking but fully serious portmanteau of instauration (discover-creation) and rationalism.
• Synetic design — This comes from the phenomenon of synesis — or understanding as togethering. A phenomenon is spontaneously taken as together (con- + -ceived) as a gestalt, together in common with other understanders, united by common understanding.
• Bullshit-chickenshit. — This is the antithesis of practical fantasy. Bullshit is impracticable fantasy posing as an attainable possibility. Chickenshit is practice without any desirable, meaningful outcome. Most of what happens in corporations is “bullshit-coated chickenshit”. This is what is meant by the pejorative “corporate”.

Service design should, theoretically, be the greatest opportunity to do the kind of work at the heart of all these ideas.

Unfortunately, in practice, the kind of organization that needs and can afford service design is usually in crisis precisely because it misconceives its business in ways that make such work impossible. The aporic void is impassible because powerful people use power to suppress aporia and the anxiety it induces.

For the last couple of years, and especially the last year, I have been connecting these design concepts to Kabbalah.

Kabbalah gives them my design-informed ideas stability and coherence. Design experiences and the concepts and vocabulary I have developed to cope with the uncanny, unnerving and harrowing aspects of design (as well articulating the inspiring, ecstatic, fulfilling rewards of design success) provide me experience-nearness and concrete cases to substantiate otherwise abstract Kabbalistic ideas.

The enworded, enworlding artifacts are what are given in Assiyah.

The enworlding synesis happens in Yetzirah. Corporate bullshit and chickenshit happen in Yetzirah, too, when a feeble, dying Yetziratic collective (corporate) being lacks the courage to give up the ghost, and cranks out lifeless objectivity that nobody can care about or believe in. Precision inspiration is the sokution, but it is not for the faint of heart.

Polycentrism is the manifestation in Assiyah (third person) of pluricentric being (first person) in Yetzirah.

Precision inspiration transpires against the background of oblivion — from which inspiration irrupts ex nihilo in epiphanic moments of creative revelation or revelatory creativity, in other words, instauration. Radical design effects instauration ex nihilo.

The orbital center: Keter d’Beriah.

Haloed dread.

The faith in the pregnant oblivion, the everpossible miraculous birth, the heart of the exnihilist soul.

Every designer has a freelance brand.

Mine:

I can flourish under this symbol.