If a philosophy is more a matter of questions than of answers — or to take this beyond mere language, that praxis is more a matter of problems than of responses — and I do see it this way — then the fact that the questions and problems that concern me most are all, without exception, existential ones — including this crucial distinction I am making this very moment between mind-bound philosophizing and full-being praxis.

Many of my responses to existential problems have come from pragmatism (for example instrumentalism). However, I have noticed where pragmatism departs from existentialism (for instance much of analytic philosophy) the questions it pragmatists concern itself with feel like idle conceptual play in the sandbox of language.

If the work done inside the philosophical sandbox does not persist beyond the conceptual playtime, and the relevance of the work does not extend into the world beyond the sandbox — in other words, if it neglects the practical dimension and falls short of full praxis — the work is not only unimportant, but straight up uninspiring. Yes, praxic work, like any kind of work, can, in its inspired moments, feel playful. But if the work is dropped when it starts feeling painful, not only will the work not get done, the play itself will be mediocre — mere speculative escapism.

While I will continue to use pragmatist tools, I’m seeing my project as existentialist. For that reason I’m kicking all talk of “design unstrumentalism”, “design pragmatism” and the like to the curb, and accepting the fact that I’m just another neo-existentialist. As I see it, I’m returning to existentialism gifts it contributed to design praxis, worn smooth and refined by use, and therefore, hopefully, in improved form.

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I think design praxis should merge more fully with existentialist praxis.

This means design praxis must fully liberate itself at last from the objectifying praxis of technik, which currently dominates not only technology, but the entire commercial world (still mostly managed as industry), the world of politics (technocracy), and even our culture (which objectifies unique persons as mere instantiations of identity).

I hear a lot of careerist-types, whose whole mission in life, it seems, is success and social prestige, sitting around casually raging about “dismantling the system”. I don’t take them even a little bit seriously, because they know who butters their bread, and they like butter a lot. They like butter, in fact, far more than justice. As long as they continue to loyally serve the system in action — which very much includes directing their angry justicy words toward non-problems (such as DEI), and impossibilities (like overthrowing Capital) — they’ll get all the butter they care to eat. Social justice, for most, is butter — a way to self-righteously get a leg up in the market. It is annoying, but luckily also funny to watch them scold everyone around them about their unconscious biases and motivated reasoning… in the name of justice. But now I’m digressing, again.

Say these people did manage to actually dismantle the system. What would replace it? Given their intellectual poverty, all these activists would be capable of would be to construct a new technik-dominated system, and probably one with all the worst vices of the current system, minus the war-honed technical competence of the New Deal, and omitting the redeeming vestiges of liberalism that make what we have today bearable.

We’d end up with another technocracy cobbled together by Dunning-Kruger-crippled social engineers.

It’s the philosophy, stupid.

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Yesterday a friend posted an article on LinkedIn, “Why Corporate America Broke Up With Design”, along with some comments. I left some comments of my own.

Here’s the thing: design is a praxis — meaning it is a philosophically-guided practice. Nearly all large organizations are dominated by industrial praxis. They appropriate the tools and techniques and jargon of design, but confine it to the philosophy of technik, which cannot accomodate it. 1) This severely limits what design is able to accomplish. 2) The philosophy of technik is the actual source of misery, commonly attributed to capitalism by pop leftists.

Unfortunately, it is taboo to talk philosophy in the workplace, but fact is, our culture badly overdue for a philosophical reform, and until it happens the angst and conflict afflicting our society will intensify.

and

If corporate America did break up with design, it would be the typical divorce scenario: some thirsty dude marries an idea of a woman and cannot bring himself to learn that she is a real person, with her own first-personhood, with important lessons to teach him — and not an ideal or a function that exists only to satisfy his own needs or desires.

and, finally

This article is severely marred by its click-bait title. The author talks about design evolving to “stakeholder centered design” (which, by the way is what service design is, and has been for decades) and concludes with “Companies may have no choice but to adopt a more expansive view of design.”

No kidding.

But this is the furthest thing from a breakup. It is a much-needed deepening and internalization of design in how organizations approach their business.

Eventually, if we are all lucky, organizational leaders will finally recognize their organization (not only what it makes) is itself essentially a design problem, comprising smaller design sub-problems, each comprising smaller engineering, operational, financial and executive sub-problems.

The corporate world still has things mostly backwards and inside out… but this seems to be slowly but steadily changing.