Dialectic is dialectic is dialectic

Latour: “If there really is one thing that materialism has never known how to celebrate, it is the multiplicity of materials, that indefinite alteration of the hidden forces that enhance the shrewdness of those who explore them.”

For some time I’ve suspected that Marx failed to really turn Hegel upside-down. He just exchanged the contents within the same container. The container itself — idealism — was just emptied of mind-concepts and filled with matter-concepts. However, with Marx as with Hegel “All the phenomena of existence have mind as their precursor, mind as their supreme leader, and of mind are they made.”

The idea of a mind and the idea of a brain are both ideas. One who thinks of brains but does not interact with and allows stubbornly surprising real brains to intrude the idea of brains, has taken zero steps toward realism, however intensely one has thought those steps through and however vividly one has pictured the reality at which we must arrive. Perhaps a little more surprisingly, the same is true even of one’s own mind…

If you succeed in failing to do this, your prize is the entire universe. Then you can say:

Receive thy new Possessor: One who brings
A mind not to be chang’d by Place or Time.
The mind is its own place, and in it self
Can make a Heav’n of Hell, a Hell of Heav’n.

*

Here is the passage leading to this quote…

Continue reading Dialectic is dialectic is dialectic

Instauration

From Latour’s Inquiry into Modes of Existence, a discussion on the concept of instauration (underlines added by me):

To say that something — a scientific fact, a house, a play, an idol, a group — is “constructed,” is to say at least three different things that we must manage to get across simultaneously — and that neither the formalists nor their critics can hear any longer.

First of all, it is important to stress that we find ourselves in a strange type of doubling or splitting during which the precise source of action is lost. This is what the French expression faire faire — to make (something) happen, to make (someone) do (something) — preserves so preciously. If you make your children do their vacation homework assignments, you do not do them yourselves, and the children won’t do them without you; if you read in your Latin grammar that “Caesar pontem fecit,” you know that the divine Julius himself did not transport the beams that were to span the Rhine, but you also know for certain that his legionnaires would not have transported them without his orders. Every use of the word “construction” thus opens up an enigma as to the author of the construction: when someone acts, others get moving, pass into action. We must not miss this particular pass.

Second, to say of something that it is constructed is to make the direction of the vector of the action uncertain. Balzac is indeed the author of his novels, but he often writes, and one is tempted to believe him, that he has been “carried away by his characters,” who have forced him to put them down on paper. Here we again have the doubling of faire faire, but now the arrow can go in either direction: from the constructor to the constructed or vice versa, from the product to the producer, from the creation to the creator. Like a compass needle stymied by a mass of iron, the vector oscillates constantly, for nothing obliges us to believe Balzac; he may be the victim of an illusion, or he may be telling a big lie by repeating the well-worn cliche? of the Poet inspired by his Muse.

We find the clearest instance of this oscillation pushed to an extreme with marionettes and their operators, since there can be no doubt about the manipulator’s control over what he manipulates: yes, but it so happens that his hand has such autonomy that one is never quite sure about what the puppet “makes” his puppeteer do, and the puppeteer isn’t so sure either. The courts are cluttered with criminals and lawyers, the confessionals with sinners whose “right hand does not know what the left hand is doing.” There is the same uncertainty in the laboratory: it takes time for colleagues to decide at last whether the artificial lab experiment gives the facts enough autonomy for them to exist “on their own” “thanks to” the experimenter’s excellent work. A new oscillation: to receive the Nobel Prize, it is indeed the scientist herself who has acted; but for her to deserve the prize, facts had to have been what made her act, and not just the personal initiative of an individual scientist whose private opinions don’t interest anyone. How can we not oscillate between these two positions?

We can break out of this oscillation by identifying the third and most decisive ingredient of the composite notion of construction. To say of a thing that it is constructed is to introduce a value judgment, not only on the origin of the action — double trouble, as we have just seen — but on the quality of the construction: it is not enough for Balzac to be carried away by his characters, he still has to be well carried away; it is not enough for the experimenter to construct facts through artifices; the facts still have to make him a good experimenter, well situated, at the right moment, and so on. Constructed, yes, of course, but is it well constructed? Every architect, every artist, even every philosopher has known the agony of that scruple; every scientist wakes up at night tormented by this question: “But what if it were merely an artifact?” (In this respect, at least, who doesn’t feel like a scientist?)

Here is an astonishing thing, which proves how hard it is, when one lives among the Moderns, not to be mistaken about oneself: none of these three aspects shows up in the use of the word “construction,” as it is commonly deployed in critical moves.

When someone asks the question “Is it true or is it actually a construction?” the implication is usually “Does that exist independently of any representation?” or, on the contrary, “is it a completely arbitrary product of the imagination of an omnipotent creator who has pulled it out of his own resources?” The doubling of the action? Lost? The oscillation as to the direction of the vector? Gone. The judgment of quality? Out of the question, since all constructions are equivalent. In the final analysis, the term “constructivism” does not even include something that the humblest craftsman, the most modest architect, would have at least recognized in his own achievements: that there is a huge difference between making something well and making it badly! With constructivism used this way, we can understand why the fundamentalists have become crazed with desire for a reality that nothing and no one has constructed.

What is astonishing is that the Moderns all live surrounded by constructions, within the most artificial worlds ever developed. Saturated with images, they are savvy consumers of tons of manufactured products, avid spectators of cultural productions invented from A to Z; they live in huge cities all of whose details have been put in place one by one, and often recently; they are dazzled with admiration for works of imagination. And yet their idea of creation, construction, production, is so strangely bifurcated that they end up claiming they have to choose between the real and the artificial. Anyone who thinks at all like an anthropologist can only remain dumbstruck before this lack of self-knowledge: how have they managed to last until now while being so badly mistaken about their own virtues? If we take the “fundamentalist threat” into account, we have to wonder about their chances of survival.

How can we decant into a different word the three essential aspects I have just listed, which the word “construction” no longer seems to be able to contain? When one wants to modify the connotation of a term, it’s best to change the term. Here I turn to Souriau once more: let us borrow the term INSTAURATION in the sense he gave it.

An artist, Souriau says, is never the creator, but always the instaurator of a work that comes to him but that, without him, would never proceed toward existence. If there is something that a sculptor never asks himself, it is this critical question: “Am I the author of the statue, or is the statue its own author?” We recognize here the doubling of the action on the one hand, the oscillation of the vector on the other. But what interests Souriau above all is the third aspect, the one that has to do with the quality, the excellence of the work produced: if the sculptor wakes up in the middle of the night, it is because he still has to let himself do what needs doing, so as to finish the work or fail. Let us recall that the painter of La Belle Noiseuse in Balzac’s short story “The Unknown Masterpiece” had ruined everything in his painting by getting up in the dark and adding one last touch that, alas, the painting didn’t require. You have to go back again and again, but each time you risk losing it all. The responsibility of the masterpiece to come — the expression is also Souriau’s — hangs all the heavier on the shoulders of an artist who has no model, because in such cases you don’t simply pass from power to action. Everything depends on what you are going to do next, and you alone have the competence to do it, and you don’t know how. This, according Souriau, is the riddle of the Sphinx: “Guess, or you’ll be devoured!” You’re not in control, and yet there’s no one else to take charge. It’s enough to make anyone wake up at night in a cold sweat. Anyone who hasn’t felt this terror hasn’t measured the abyss of ignorance at whose edge creation totters.

The notion of instauration in this sense has the advantage that it brings together the three features identified above: the double movement of faire faire; the uncertainty about the direction of the vectors of the action; and the risky search, without a pre-existing model, for the excellence that will result (provisionally) from the action.

But for this notion to have a chance to “take,” and to be invested gradually with the features that the notion of construction ought to have retained, there is one condition: the act of instauration has to provide the opportunity to encounter beings capable of worrying you. BEINGS whose ontological status is still open but that are nevertheless capable of making you do something, of unsettling you, insisting, obliging you to speak well of them on the occasion of branchings where Sphinxes await — and even whole arrays of Sphinxes. Articulable beings to which instauration can add something essential to their autonomous existence. Beings that have their own resources. It is only at this price that the trajectories whose outlines we are beginning to recognize might have a meaning beyond the simply linguistic.

On this account, the statue that awaits “potentially” in the chunk of marble and that the sculptor comes along to liberate cannot satisfy us. Everything would already be in place in advance, and we could only alternate between two bifurcated descriptions: either the sculptor simply follows the figure outlined in detail in advance or else he imposes on the shapeless raw material the destination that he has “freely chosen.” No instauration would then be necessary. No anxiety. No Sphinx would threaten to devour the one who fails to solve the riddle. This ontological status is hardly worthy of a statue, at least not a statue of quality; at most, it would do for molding a set of plaster dwarfs for a garden. No, there have to be beings that escape both these types of resources: “creative imagination” on the one hand, “raw material” on the other. Beings whose continuity, prolongation, extension would come at the cost of a certain number of uncertainties, discontinuities, anxieties, so that we never lose sight of the fact that their instauration could fail if the artist didn’t manage to grasp them according to their own interpretive key, according to the specific riddle that they pose to those on whom they weigh; beings that keep on standing there, uneasy, at the crossing.

As there is no commonly accepted term to designate the trajectories of instauration — Souriau proposes “anaphoric progression”! — I shall introduce a bit of jargon and propose to distinguish BEING-AS-BEING from BEING-AS-OTHER. The first seeks its support in a SUBSTANCE that will ensure its continuity by shifting with a leap into the foundation that will undergird this assurance. To characterize such a leap, we can use the notion of TRANSCENDENCE again, since, in uncertainty, we leave experience behind and turn our eyes toward something that is more solid, more assured, more continuous than experience is. Being rests on being, but beings reside elsewhere. Now the beings that demand instauration do not ensure their continuity in this way. Moreover, they offer no assurance regarding either their origin or their status or their operator. They have to “pay for” their continuity, as we have already seen many times, with discontinuities. They depend not on a substance on which they can rely but on a SUBSISTENCE that they have to seek out at their own risk. To find it, they too have to leap, but their leap has nothing to do with a quest for foundations. They do not head up or down to seat their experience in something more solid; they only move out in front of experience, prolonging its risks while remaining in the same experimental tonality. This is still transcendence, of course, since there is a leap, but it is a small TRANSCENDENCE. In short, a very strange form of IMMANENCE, since it does have to pass through a leap, a hiatus, to obtain its continuity — we could almost say a “trans-descendence,” to signal effectively that far from leaving the situation, this form of transcendence deepens its meaning; it is the only way to prolong the trajectory. …

In fact, this jargon has no other goal but to shed light on the central hypothesis of our inquiry: from being-as-being we can deduce only one type of being about which we might speak in several ways, whereas we are going to try to define how many other forms of alterities a being is capable of traversing in order to continue to exist. While the classic notion of CATEGORY designates different ways of speaking of the same being, we are going to try to find out how many distinct ways a being has to pass through others. Multiplicity is not located in the same place in the two cases. Whereas there were, for Aristotle for example, several manners of speaking about a being, for us all those manners belong to a single mode, that of knowledge of the referential type [REF]. The being itself remains immobile, as being. Everything changes if we have the right really to question the alteration of beings in several keys, authorizing ourselves to speak of being-as-other. If it is right to say, as Tarde does, that “difference proceeds by differing,” there must be several modes of being that ensure their own subsistence by selecting a distinct form of alterity, modes that we can thus encounter only by creating different opportunities for instauration for each one, in order to learn to speak to them in their own language.

What is interesting here is the anthropological consequence of an argument that would otherwise remain overly abstract: why have the Moderns restricted themselves to such a small number of ontological templates whereas in other areas they have caused so many innovations, transformations, revolutions to proliferate? Where does this sort of ontological anemia come from? Beings in the process of instauration: these are precisely what we have trouble finding among the Moderns, and this is why it is so hard for the Moderns to encounter other COLLECTIVES except in the form of “CULTURES.”

…We have seen why: either the Moderns find themselves face to face with obtuse raw materiality, or they have to turn toward representations that reside only in their heads. And what is more, they have to choose between the two: in theory, of course, since in practice they never choose; but this is exactly the split that interests us here: why is what is necessary in practice impossible in theory?

Thread chord

A passage from Latour’s latest book, An Inquiry into Modes of Existence, reminded me of another from Calvino’s Invisible Cities.

Calvino:

In Ersilia, to establish the relationships that sustain the city’s life, the inhabitants stretch strings from the corners of the houses, white or black or gray or black-and-white according to whether they mark a relationship of blood, of trade, or authority, agency. When the strings become so numerous that you can no longer pass among them, the inhabitants leave: the houses are dismantled; only the strings and their supports remain. From a mountainside, camping with their household goods, Ersilia’s refugees look at the labyrinth of taut strings and poles that rise in the plain. That is the city of Ersilia still, and they are nothing.

They rebuild Ersilia elsewhere. They weave a similar pattern of strings which they would like to be more complex and at the same time more regular than the other. Then they abandon it and take themselves and their houses still farther away.

Thus, when travelling in the territory of Ersilia, you come upon the ruins of the abandoned cities, without the walls which do not last, without the bones of the dead which the wind rolls away: spiderwebs of intricate relationships seeking a form.

Latour:

 From this point on, observers no longer find themselves facing a world that is full, continuous, without interstices, accessible to disinterested knowledge endowed with the mysterious capacity to go “everywhere” through thought. By taking apart the amalgam of res ratiocinans, we have become able to discern the narrow conduits of the production of equipped and rectified knowledge as so many slender veins that are added to other conduits and conducts along which, for example, existents can run the risk of existing. These networks are more numerous than those of references, but they are no less localizable, narrow, limited in their kind, and, too, a sketch of their features — this is the essential point — reveals as many empty places as peaks and troughs. The stubborn determination of things to keep on existing does not saturate this landscape any more than knowledge could.

Chord: substance abuse

Borges:

It was very difficult for him to sleep. To sleep is to be abstracted from the world; Funes, on his back in his cot, in the shadows, imagined every crevice and every moulding of the various houses which surrounded him. … Toward the east, in a section which was not yet cut into blocks of homes, there were some new unknown houses. Funes imagined them black, compact, made of a single obscurity; he would turn his face in this direction in order to sleep.

Geertz:

There is an Indian story — at least I heard it as an Indian story — about an Englishman who, having been told that the world rested on a platform which rested on the back of an elephant which rested in turn on the back of a turtle, asked… what did the turtle rest on? Another turtle. And that turtle? “Ah, Sahib, after that it is turtles all the way down.”

Latour:

Every instance of continuity is achieved through a discontinuity, a hiatus; every leap across a discontinuity represents a risk taken that may succeed or fail; there are thus felicity and infelicity conditions proper to each mode; the result of this passage, of this more or less successful leap, is a flow, a network, a movement, a wake left behind that will make it possible to define a particular form of existence, and, consequently, particular beings. … [T]he grasp of existents according to the mode of reproduction is not limited to lines of force [“inert matter”] and lineages [“life”]; it concerns everything that maintains itself: languages, bodies, ideas, and of course institutions. The price to pay for the discovery of such a hiatus is not as great as it appears, if we are willing to consider the alternative: we would have to posit a substance lying behind or beneath them to explain their subsistence. We would certainly not gain in intelligibility, since the enigma would simply be pushed one step further: we would have to find out what lies beneath that substance itself and, from one aporia to another, through an infinite regression that is well known in the history of philosophy, we would end up in Substance alone, in short, the exact opposite of the place we had wanted to reach. It is more economical, more rational, more logical, simpler, more elegant — if less obvious in the early phases owing to our (bad) habits of thought — to say that subsistence always pays for itself in alteration, precisely for want of the possibility of being backed up by a substance. The landscape discovered in this way seems surprising at first glance, but it has the immense advantage of being freed from any ultraworld — substance — without loss of continuity in being — subsistence. There is nothing beneath, nothing behind or above. No transcendence but the hiatus of reproduction.

Anaximander:

Whence things have their origin,
Thence also their destruction happens,
According to necessity;
For they give to each other justice and recompense
For their injustice
In conformity with the ordinance of Time.

Reflectivity

We can’t see seeing.

We can’t hear hearing.

But, we can know knowing?

*

By watching and listening and reflecting it to some degree it becomes possible to assess whether another person sees, hears or knows.

The same is true of one’s self. When we do not know whether to believe or eyes or ears, we want testimony from other senses. But knowledge always says” “trust me.”

Senses only come to know themselves through the dialogue known as common sense.

*

Faculties are caught in action, listened to, interpreted, spoken about, coordinated and disciplined.

 

The Emperor’s clothes

Too few questions have been raised about why the Emperor’s subjects were so quick to lie and claim they could see his new clothes.

And for this reason, we are now far too quick to make claims about the nonexistence of new clothes. We lack a certain shame that we should be ashamed to lack…

Difficult works

Some philosophical works do not build part by intelligible part to an intelligible whole.

They begin with a not-yet-intelligible whole (that is, an intelligible whole that has not yet become intelligible to the reader), and barge forward not-yet-intelligible-part by not-yet-intelligible-part, seemingly to nowhere — until the reader finally finds a way to understand it so whole, parts and the relationships that connect them suddenly and all-at-once become intelligible.

This understanding, however, cannot be conveyed explicitly. Certainly, there is an explicit understanding to be had, but it is a side-effect of understanding. The real understanding is tacit know-how that guides the use of concepts. The intellectual moves are the true substance of such philosophy.

In a sense, these works must be read forward but understood backwards. They are exercises in patience and anxiety tolerance. They are difficult.

The Maker

This passage from Latour’s Rejoicing recalls the original title of Borge’s oddest little book, inexplicably called Dreamtigers in English, but in Spanish, El Hacedor.

There is something disheartening, we must admit, about this dependence of the word on the present day, on the current conditions of utterance. All the more so as all the efforts at apologetics, over the course of time, have been directed against that very dependence. Torrents of sermons, thousands of volumes have been poured out to see to it that the ‘existence of God’ does not depend on the word, on the will, on the goodwill of human beings. And, conversely, it is precisely the ‘enemies of religion’ who have, always, had a field day with this obvious fact: human beings make the gods in their own image. And now, I’m hoping to use relativism to reclaim that critical vocabulary to record religious speech piously and faithfully? Mankind, that god-making machine. It’s insane. Or else, what we’re dealing with here is an apologetics even more perverse than the rest, a cleric’s ruse.

Continue reading The Maker

Interviewing brand strategists

If I were interviewing brand strategists, I wouldn’t even let candidates into my office until they answered one question asked in the lobby: “Have you ever had a conversion experience?”

Any applicant who does not say “yes” and and then, unbidden, continues to elaborate until suddenly stopping, embarrassed — anyone who answers factually about an opinion switcharoo or making a decision to take a different path — gets sent home.

The story can be about any conversion, any shift, however superficial. But the story must have some pain and bewilderment in it. And other people, too — at the very least, an author. There must be unaccountable epiphanies and telltale hand gestures of speechlessness with too much to say. It must be a story of inhabiting one world as one person then finding oneself in another world as another.

Am I setting the bar too high or too weird? Too bad. These are the qualifications.

 

Style

Some are overwhelmingly egoistic, while others are insatiably nobody.

At first thought, you might think the egoist should occupy the world most vividly and unforgettably. But think in terms of need rather than capacity: Who needs to be seen — and by whom, and as what…?

 

Empty tray

How is there not a Third Day Adventist Church that believes that everything hangs on what happens between Great Friday and Easter Sunday? That’s an inexcusable empty tray in the steam table of our denominational buffet.

(Sorry, I’m reading theology these days…)

Industrial-strength religion

In work and in religion, we paint in a constricted ontological palette. That is, we acknowledge certain ways in which an entity can be, and neglect or deny others.

Facts, knowledge . . . doctrines, “faith” as beliefs.

Techniques, methods, processes . . . traditions, customs, rituals.

Things, artifacts, outputs, products . . . holy places, relics, books.

People, roles . . . leaders, authorities, fellow believers.

Ethics, manners, prudence . . . morality, laws, acts.

Plan . . . destiny, providence.

Objective . . . judgment.

Brand . . . symbols.

Feelings . . . passions.

Career path . . .  spiritual path.

Self . . . soul.

These thingly things I’ve listed — things we can “wrap our minds around” and comprehend — ideas, methods, products, people, ethics, growth, plans, goals, selves, etc. — all orbit about an essential “one thing needful”, and it is that thing that invests what orbits them with coherence and meaning.

This is not to denigrate things. They are important. We need things in all their variety. But when we fret exclusively over the periphery of thingness, the center vanishes, breaks up, dissipates and loses its capacity to pull the myriad things of the world into relation.

“The Second Coming”

Turning and turning in the widening gyre
The falcon cannot hear the falconer;
Things fall apart; the centre cannot hold;
Mere anarchy is loosed upon the world,
The blood-dimmed tide is loosed, and everywhere
The ceremony of innocence is drowned;
The best lack all conviction, while the worst
Are full of passionate intensity.

Surely some revelation is at hand;
Surely the Second Coming is at hand.
The Second Coming! Hardly are those words out
When a vast image out of Spiritus Mundi
Troubles my sight; somewhere in sands of the desert
A shape with lion body and the head of a man,
A gaze blank and pitiless as the sun,
Is moving its slow thighs, while all about it
Reel shadows of indignant desert birds.
The darkness drops again; but now I know
That twenty centuries of stony sleep
Were vexed to nightmare by a rocking cradle,
And what rough beast, its hour come round at last,
Slouches towards Bethlehem to be born?

– W. B. Yeats

Even our religion is industrial. Or was our industry formed in the image of what religion has become? Assembly-line ontology.

Spectrum red vs magenta

Back in high school my art teacher used to tell us that the reason our cadmium red, ultramarine blue and cadmium yellow acrylic paints wouldn’t produce a decent violet or green was that they were not “spectrum” red, yellow and blue, which were impossible to produce with paints. I was also mystified at why red and blue-green seemed to vibrate more against one another than red and green.

Then in physics class I discovered the difference between additive and subtractive color mixing, and everything became clearer. I tried to explain it to my art teacher and she didn’t want to hear it.

*

For anyone who sat in my room with 25 years ago while I twiddled dimmer switches on red, green and blacklight bulbs and raved inexplicably about cyan and magenta and the nonexistence of pure spectrum pigments — here’s an attempt at an explanation: This turned out to be the prototype for my typical of conflict: “You aren’t approaching this problem from the right angle.” They say: “No, we are. Our materials/facts/data/procedures are not pure enough, and if they were my formulas would miraculously work for a change.”

 

The torments of religious speech

Whenever I breach etiquette, and do what everyone knows better than to do, and in the course of normal conversation actually make reference to religion or religious symbols or concepts, I sometimes pay the steep price of being asked if I am religious, or, worse, if I’m Christian. I find I just can’t answer that question. Or at least I cannot answer that question as asked. My views on what religion is (and what religion is supposed to do) have moved so far from the common ground of believers and atheists that my “yes” cannot mean the “yes!” I mean, nor can my “no” mean anything that should earn me an ally or enemy.

This is why reading Bruno Latour’s Rejoicing: Or the Torments of Religious Speech is a relief. At least I know I’m not alone in this difficulty. And maybe I’ve never been, but that’s part of the difficulty… Continue reading The torments of religious speech

Painting blue

A painter had three colors of paint: black, white and what we would call “red”. Red was the only hue he knew about, so he he just called it “intensity”. He described the colors he mixed in terms of their relative lightness, darkness or intensity.

The painter worked in a studio and never left it. Everything in his studio was some shade or tint of red or gray. (Scholarly note: Some theorists have speculated that the reason all the objects in the artist’s studio were red and gray was that the artist himself had painted them all with the same paints he used for his paintings.)

The artist would compose these red, pink, black, gray, mauve and white objects into monochrome still-life scenes and paint them perfectly photo-realistically in red, pink, black, gray, mauve and white.

One day the painter’s assistant burst into the studio babbling excitedly about a new blue paint he’d seen at the market.

“Blue?” The painter asked him to describe where it fit in the range of colors. How light was “blue”? How dark was it? How intense was it?

The assistant tried to explain it. The painter could tell that what his assistant was describing was nothing more than plain-old intensity. And being a no-nonsense, plain-spoken man, he said so.

The assistant told him that wasn’t right. “Blue” really was different from normal “intensity”.

So the painter challenged him to show him what this so-called “blue” was. “It is easy to talk about theoretical new intensities,” he said, “but it is a whole other thing to actually mix a color. Produce this ‘blue’ for me.” The artist handed the him his black, white and red paints.

The assistant sat down at the easel and began painting the color blue. Or trying to. He mixed up a million permutations of red and black. Then black and white. Then red and white. Then he tried mixing the three pigments together in varying proportions, until he finally found the right combination to make blue.

Seeing blue with his own eyes for the very first time, the artist was amazed. He realized in hindsight how narrow his pink-and-gray studio-enclosed world had been. He spent a few days experimenting with his improvised and somewhat imperfect blue, and decided it was time to leave his studio, and venture out into the world to buy himself some real blue paint.

After this, the artist’s paintings acquired an entirely new depth of richness and expressiveness. His career entered a new stage, and it was only at this point that he became the legendary figure we remember today.

The end.

*

The moral of this story: Anyone who wishes to introduce a completely new concept to another person must start where the other person is. We cannot ask anyone to come to us — not right away.

Instead we should explain the concept simply, using only familiar terms that the other person understands. And we should show the other person how this new idea will work within his existing way of doing things.

Once we’ve done that, the other person will understand us better and trust us more, and be far more willing to take the next step in exploring the matter to its depth.

This is how the world changes.

Good luck!