If I were interviewing brand strategists, I wouldn’t even let candidates into my office until they answered one question asked in the lobby: “Have you ever had a conversion experience?”

Any applicant who does not say “yes” and and then, unbidden, continues to elaborate until suddenly stopping, embarrassed — anyone who answers factually about an opinion switcharoo or making a decision to take a different path — gets sent home.

The story can be about any conversion, any shift, however superficial. But the story must have some pain and bewilderment in it. And other people, too — at the very least, an author. There must be unaccountable epiphanies and telltale hand gestures of speechlessness with too much to say. It must be a story of inhabiting one world as one person then finding oneself in another world as another.

Am I setting the bar too high or too weird? Too bad. These are the qualifications.