An internet rock-tumbled quote attributed to William James:

When a thing is new, people say: “It is not true.”

Later, when its truth becomes obvious, they say: “It’s not important.”

Finally, when its importance cannot be denied, they say “Anyway, it’s not new.”

The entire point of getting credit for a new idea is to win credibility.

Think of it as increasing your intellectual credit score. With a high intellectual credit score we can ask people to lend us some patience or effort to understand what is not easy to understand.

With credibility, we earn the right to be taken seriously when we say something that seems untrue or unimportant — before it turns into a truism that everyone retrospectively knew all along.

But credibility simply doesn’t happen with most people. After a brief flash of recognition, the novel insight fades into the background of truth. “It was there all along, and now that I think about it, I kind of saw it, too. And it is just as mine as it is yours, now. In fact, I know more than you, because here’s some stuff I figured out with this new insight of ours…”

“…But this new thing you keep going on and on about? It is not true, and, anyway, it is not important.”

In the realm of ideas, it takes ability and effort to remember ignorance and to maintain gratitude.

Many intellectual gift thefts are innocent, but those who steal gifts innocently are not intellectuals.

People are happy to listen to you, but only if you do a good job of saying things they already know.

Folks who consume ideas others hand-feed them just help themselves to whatever’s served up on the steam tray.

If you dump your ideas onto a steam tray — if talk or blog at whoever is around — your credit score will suck and your loan applications, however small, will be declined. Folks are preoccupied with their own worries. They won’t notice and can’t focus.

Your fabulous pearls of wisdom are as painful as Legos when someone steps on them.

Serious thinkers read and are connoisseurs of ideas. They know the before-and-after of oblivion and revelation. They live this transformation every day. They live for it. This is where to build credit.

Waa waa waa.