Design and form

We can speak of objective truth, but if we speak of objective reality, we reveal a fundamental metaphysical misconception. Objectivity is “real” only as a subjective phenomenon.

If we say “objective truth” while meaning “absolute truth”, we reveal two fundamental misconceptions. The first, of course, is the erroneous belief just mentioned, that reality is itself objective. The second is that absolute truth is an objective truth.

If we deny the existence of absolute truth, what we probably mean is half true. The true half of the meaning is that there is no absolute objective truth. But the untrue implication lurking behind the truth is that truth is essentially and necessarily objective. This is a philosophical limitation that can be overcome.

To overcome objectivist confinement, we must learn to think supraformal and infraformal truth.


Designers, especially, already know how to engage supraformal and infraformal realities in purely intuitive practice. But when pressed to explain or justify our way of working, our concepts and language mystify rather than clarify.

When designers try to be faithful to what we do, we bungle it — confusing and alienating nondesigners. So often we “translate” what we do to objective business language, and call it “design thinking”. But the stubbornly non-objective truth of design is lost in translation. In trying to represent design objectively, we misrepresent, misdirect, and mislead — offering only an illusion of comprehension and mastery. These nondesigners then share their “expertise” with other nondesigners. (Lesson #1: Everyone is a designer!) They found programs, institutions, consultancies, and whatnot, until we have a whole industry of nondesigner design experts. None of them ever actually design, and if they did, they would quickly discover that their theories and wise words — so compelling to executives, academics and writers — are useless to designers designing real artifacts. But of course, this is no argument against their expertise.

Much harder is clarity faithful to the reality of designing. But this requires us to “open the hand of thought”. We must allow some fundamental and unexamined beliefs about reality and truth to drop from our grip, and invite new ones to alight in their place.

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