An edited version of a comment to a friend at work who is reading Campagna’s Magic and Technic:

My concern with the state of service design is this: The whole power of design is that it goes to the rough ground of apeiron — to true material, as opposed to scientistic thought-about material — as a way to circumvent the wordworld of social construction that many people inhabit and mistake for reality.

At a certain velocity and altitude of generality, we lose contact with the apeironic ground and detach into the realm of pure form (subtle plane / yetzirah).

It seems to me that this is happening to the field of service design, just as it happened to UX when it underwent radical acceleration, standardization and metrification under the Lean Startup regime. As we work at ever increasing velocity, to think and communicate more explicitly in the compulsively quantifying, abstracting, operationalizing language of management, as the time we have for reflection shatters into tinier and disarrayed shards, we become alienated from designerly ways and the kind of contact design makes with unprocessed reality.

Under technicity / technik / technic this always happens. A Marxist, of course, will blame it on capitalism (and that is partly valid) — but it is important to remember that Marxism is at least as technicity-dominated as capitalism, and equivalent alienations happen under their order as well. In fact, Marxism is even more alienated, as its aggressive-compulsive breaking with the past severs it from vestigial non-technic attitudes that remain in capitalism and provide minor relief.

Capitalism and marxism are puppets on the right and left hand of the same technicity puppeteer, who stages a bloody, century-long Punch and Judy tragicomedy.