- A designer’s best muse is reality.
- The purpose of generative design research is to produce precision inspiration.
- Le Carre famously said: “A desk is a dangerous place from which to view the world.” It is important to remember that a conference table is just a big desk for a committee to sit behind. (A philosopher’s armchair is another kind of desk, and an academic journal is pretty much just a virtual conference table.)
- Design thrives on concreteness and specificity.