Practical xenophilia

It’s not enough to feel xenophilic, nor is it sufficient to make efforts to think xenophilically (to engage in speculative empathy).

Xenophilia requires action. These actions are a radical implementation of the scientific method, applied to all things: immerse in a reality you wish to understand, observe, listen carefully, submit to being taught, participate in it, test your understandings…

Over the last three decades much work has been done to develop and implement practical xenophelia and this work has gone by many names: User-Centered Design, User Experience, Design Thinking, Service Design, to name a few.


From now on for me UX does not stand for User Experience: it stands for Ubiquitous Xenophilia.


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