Obfujection is a portmanteau of obfuscation and objection. It names a common and pervasive category mistake: taking a subject as an object, thereby obscuring subjective reality as attention is misdirected toward a phantom object with various objective properties.

A place where obfujection is the norm is selfhood. We obfuject ourselves into identities, roles, types, or personas — none of which is self, of course, which is subject.

Another place is virtues. Empathy is a big one right now. It is taken as a psychic virtue-thing that becomes an object of fascination, studied, discussed, extolled — but seldom actually done to acquire understanding of why someone perceives, conceives, and responds to things in ways that differ from us.

Another one that annoys designers: when appropriators of design language call an artifact they’re making “an experience”, they are obfujecting the subjective experience real designers aim to produce and replacing it with an object, which is a damn pity, since “experience” language was intended precisely to shift focus to the subject.

Religion is an obfujection wonderland. Atheists and theists alike obfuject God as a being who exists or doesn’t exist. Entire religious sects have been founded on obfujections that turned exemplary subjects, with whom we were to turn together toward God, into human idols.

We even obfuject academic subjects when we reduce them to factual knowledge.

Obfujection performs two useful functions.

First, it tames unnervingly incomprehensible realities by everting them into harmless graspable things.

Second, it absolves us from participation in realities that might threaten our current enworlding subject.