Resolving perplexity is the work

Resolving perplexities is the most important work designers do.

Resolving perplexities is not a precondition to doing the work. Resolving perplexities is the work. Again, it is the most important work.

Attempting to ignore perplexities never makes them go away. It makes the work impossible and hellish — and the perplexities compound exponentially as they go unresolved.

Anyone who cannot tolerate perplexities is unfit for strategic design work.

Leave a Reply