Etymologically, technology implies service-dominant logic!

techne- — craft.

-logy — speak, tell.

Technology is the explicit tip of craft. Technology is explicit know-how.

Originally, technology was not the product of explicit know-how, but rather, the system of explicit know-how that enables production.

In that intellectual deformation Heidegger called technik/technicity, the industrial faith of engineering, all relations are frozen into commodifiable things.

And no, Marxists, this is not capitalism. Or not only capitalism; it is you, too. Your own ideology is dominated by technik, which is why wherever you overthrow capitalism you replace it with something even more industrial and soulless.

This problem is deeper than economy, deeper than the question of who owns and controls the means of production, deeper than our methods of production. It cuts all the way down into how we conceive materials, how we approach them, how we relate to them.

Marxists turned the contents of Hegel’s idealism upside-down, without ever inverting his idealist metaphysic. The content was churned inside the unmoving container of mind, which remained, as it always does in such ideologies, “its own place”. It is an idealist metaphysics that thinks its thoughts about matter and thinks all this thinking gives it the object of its thought.

Such “materialism” never receives the blessing of material’s apeironic smile. “Typical man,” she says, “always confusing your ideas about me with me.“