Design is tacit value proposition.
[That’s all I meant to say originally, but then this came out…]
Proposition. As if value is something we talk about.
The greater the value, the more words fail us.
The best design has je ne sais quoi.
The best in life is je ne sais quoi.
Value drives us beyond words.
Words do matter — a lot! — but they easily become an insulating, alienating layer between ourselves and our interactions.
Words can even slip between ourselves and our words. Fluency gives way to turgidness as words direct words to use words.
Somewhere beneath the layers of linguistic gloves is a wordless hand.
Poetry is the attempt to handle words directly, skin to skin.
In the end,
the trees will grow like snakes,
splitting and sloughing bark,
bending in coils of green heartwood;
and the snakes will grow like trees,
depositing skin under skin,
and in their turgid leather casings,
they will lie about on the ground
like broken branches.